riginally from Israel and now based in Los Angeles, Yotam Solomon is a renowned fashion designer known for his commitment to sustainable and genderless fashion. He recently launched Virtue, a brand committed to celebrating individuality, authenticity, and diversity. It's breaking traditional fashion norms with its debut of "athlingerie" – a compelling fusion of athletic lingerie and intimate apparel.
Launched in 2023, Virtue is making waves with its daring mission to foster a sex-positive community while championing eco-friendly practices. The brand's ethos is rooted in sustainability, using organic materials and maintaining ethical production practices that position Virtue as a beacon of environmental responsibility.
The brand's current collection includes tanks, briefs, and accessories, all designed for a truly unisex fit. With a commitment to expand their size and fit offerings, Virtue ensures everyone can find clothing that feels both personal and comfortable. The visual identity of Virtue is rich with storytelling imagery and irreverent graphics, capturing its core values of self-expression and personal choice.
In line with its commitment to sustainability, Virtue's eco-conscious packaging is crafted from recycled materials, locally sourced, and plastic-free. This attention to detail extends to all aspects of the brand, from product life-cycle management to supply chain operations, aiming to reduce environmental impact comprehensively.
Community is central to Virtue's mission. Through vibrant, interactive experiences and innovative marketing campaigns on platforms like Instagram (@ThisisVirtue), Virtue connects with its audience, providing a platform for models, partners, and customers to express creativity and personal narratives.
Virtue invites you to explore a new paradigm of self-love, informed play, and acceptance through its unique approach to fashion. Discover more at virtue.love, where fashion meets inclusivity and sustainability.
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